UNFPA- LAADLI  National Awards for Creative Excellence for Social Change

Population First, an NGO working on population and health issues within the framework of women’s rights and social development announces the launch of the UNFPA-LAADLI National Awards for Creative Excellence for Social Change. It is a nationwide contest aiming to create a pool of promotional material that could be used for the campaign against sex selection.

The laadli campaign was essentially launched with an objective of correcting the sex ratio through the involvement of all stakeholders supporting the cause and creating social consciousness to the issue collectively.

• The National Awards for Creative Excellence for Social Change invites entries nationally in any language, on the issue of sex selection.

• Entries may include unpublished, not aired material besides those published or aired in the past.  

• All entries selected by the jury, would be uploaded on a web based free open communication resource, dealing with the issue of sex selection.

• All stakeholders/NGOs etc will be allowed free access to the same and could customize/modify them to suit their requirements to promote the cause.

•  It will be mandatory for the users to acknowledge the original author/designer/maker of the materials in their customized versions of the same.

• Seven categories have been defined for the same, which are:

1. Story Boards of TVCs/Films/Animation Films (submitted in CD/DVD format)
2. Slogans/Lyrics/Songs (should be mounted or submitted in CD/DVD format)
3. Print Ads/Cartoons (mounted)
4. Campaign Ideas (PowerPoint/Word)
5. Posters/ Outdoor media*
6. Photography *
7. Innovative merchandise materials*

• *mounted in A3 size or sent online, both in JPEG and Corel Draw version 11/12

• 5 entries from each of the seven categories defined above will be selected for production by the NRHM in their initiatives.

• Population First will handover a token honorarium and a certificate to all other entries included on the website.

Last date for entries: January 30^th 2008 (Extended to February 28^th 2008)

Eligibility criteria, terms & conditions:

• The awards are open to creative professionals (that are a part of any organization), freelance professionals and individuals who are simply creative and believe in the cause.
• There would be no restriction on the usage of colors, font type, size etc of the creatives. However, we recommend it is made well within a standard convenient size, while maintaining the original proportions.

Basic guidelines to be followed:

• Please avoid use of language that portrays girls as objects of pity or devalues them.
• Avoid using words such as foeticide, killing, murder, and genocide as this focuses attention on negative emotions of fear and violence, thereby turning the audience away from the issue at hand.
• Avoid using gory, brutal and extremely gruesome images/photographs etc in the content of the promotional material.
• Avoid language that holds the mother responsible for sex selection. She has very little control over the decision.

For further queries or to download entry forms, log on to www.populationfirst.org

Or get in touch with us at,

Population First

Shetty House, 3^rd Floor

101, MG Road

Fort, Mumbai 400023

Tel: 91 22 2262 6599/ 6507/ 6672/ 6676

09869173095

Fax: 91 22 2270 2217

E mail: creative.excellence@populationfirst.org