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SHORT TAKES - Environment Telethon
ON Friday, NDTV launched its nationwide environment campaign, ‘Open up Tomorrow, Today', in partnership with Toyota. The threeyear-long initiative puts the spotlight on environmental concerns and encourages the public to make important lifestyle changes to move towards a greener tomorrow. Beginningnext month, it will involve year-long programming dedicated to promote environmental awareness and road safety.
The highlight of the campaign will be a 24-hour telethon, which will be aired across all NDTV channels. For Hiroshi Nakagawa, MD, Toyota Kirloskar Motors, the growth of India, as a nation and society, means a lot to the company. "Our highest priority has always been to contribute to the achievement of a sustainable and green environment for our future generations. Toyota is glad to support NDTV's campaign of protecting the environment and improving road safety." ON Friday, NDTV launched its nationwide environment campaign, ‘Open up Tomorrow, Today', in partnership with Toyota. The three- year-long initiative puts the spotlight on environmental concerns and encourages the public to make important lifestyle changes to move towards a greener tomorrow. Beginningnext month, it will involve year-long programming dedicated to promote environmental awareness and road safety. The highlight of the campaign will be a 24-hour telethon, which will be aired across all NDTV channels. For Hiroshi Nakagawa, MD, Toyota Kirloskar Motors, the growth of India, as a nation and society, means a lot to the company. "Our highest priority has always been to contribute to the achievement of a sustainable and green environment for our future generations. Toyota is glad to support NDTV's campaign of protecting the environment and improving road safety."
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