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Mahindra & Mahindra Ltd. Sales (2007-2008) = Rs.11500 crores (rounded off) Net profit after tax = Rs.1100 crores (rounded off) CSR Budget = 1% of its profit after tax (PAT) Karmayog 2008 CSR Rating: 3/5 CSR activities: Sustainability Report –Content can’t be copied, hence only headings & sub-headings are mentioned below- Social Initiatives · Overview Corporate Social Responsibility has always been an integral part of the Mahindra Group's vision and the cornerstone of our Core Value of Good Corporate Citizenship. - Keshub Mahindra, Chairman The Mahindra Group defines Corporate Social Responsibility as making socially responsible products, engaging in socially responsible employee relations and making a commitment to the community around it. At the Mahindra Group, Corporate Social Responsibility is not just a duty; it's a way of life. In 2005, the Group celebrated its 60th anniversary by renewing its commitment to Corporate Social Responsibility. It pledged to dedicate 1% of its profit (after tax), on a continuous basis towards Corporate Social Responsibility. A unique kind of ESOPs - Employee Social Options was launched to enable Mahindra employees to involve themselves in socially responsible activities of their choice. The Group also announced a special gift: to provide free cochlear implants to 60 profoundly hearing-impaired, under-privileged children. In addition to giving impetus to the Nanhi Kali project for the girl child and the Mahindra All India Talent Scholarship for the economically disadvantaged, the Mahindra Group is planning to set up two Mahindra Pride Schools. These schools will offer a variety of courses, with an emphasis on employability, including training for Information Technology, Retail, Automotive Engineering etc. They will provide new skills and capabilities to the weaker sections of society, particularly the scheduled castes and scheduled tribe youth. While these projects are already underway, plans for more social initiatives are on the anvil. · Education A) K. C. Mahindra Education Trust Established by the late Mr. K. C. Mahindra in 1953, the K. C. Mahindra Education Trust aims to ‘Transform the lives of people in The K.C. Mahindra Education Trust has undertaken a number of education initiatives to make a difference to the lives of deserving students. The Trust promotes education mainly by way of scholarships. It has provided more than Rs. 13.80 crores (approximately US $ 3.0 million) in the form of grants, scholarships and loans. Some of these scholarships were instituted as far back as the 1950’s, while others were founded recently. These are funded through an investment portfolio, the main donors of which are the Mahindra Group of companies. Encouraging Students - In its efforts to encourage and motivate students, the K. C. Mahindra Education Trust has set up the following scholarships:
This has been set up in 35 schools across the country with an objective to enthuse and reward excellence in academics.
This is offered to deserving students in the age group of 16 -18 Encouraging Teachers To further encourage teachers, the Trust has set up - K. C. Mahindra Chair for Nuclear Chemistry at the - Dhandevi Mahindra Scholarship Award at - The Trust has also established several awards and scholarships for the academia. Empowering the Under-privileged
To empower the under-privileged and disadvantaged sections of society, the Trust has set up the Mahindra All India Talent Schoarship. These are given to students belonging to lower income group families, to help them pursue job oriented diploma courses at recognised government polytechnics. Most of the awardees are girl students, as the Trust is keen on helping girls earn well, to elevate their standard of living.
Government of education to the disadvantaged girl child. This national girl child sponsorship programme ensures that every girl child completes her ten years of formal school education in an environment that would help her to realise her potential to the fullest. Also, various corporates and individuals can join the Nanhi Kali project by becoming guardian angels to these disadvantaged girls. What is most encouraging is that it takes only Rs. 5/- per day to take care of the girl child’s education and provide her with a life of dignity. The project addresses attitudes and issues towards girl children by sensitising the teachers, family members and community on the importance of providing the child with a good education. Sponsors of Nanhi Kali are provided with a profile of the child (including her photograph), along with periodic progress reports so that her academic progress can be tracked. The Nanhi Kali project is currently looking after the education of 30,000 girl children and intends to reach out to many more in a phased manner. Recently, the K.C. Mahindra Education Trust entered into a strategic alliance with Naandi Foundation, a not-for-profit organisation, to jointly manage the Nanhi Kali project. Naandi Foundation works with 1500 government schools in Andhra Pradesh, Madhya Pradesh and Chhattisgarh. Through its ‘Ensure Children Learn Programme’, Naandi Foundation is creating child-friendly school environments that prevent dropouts and ensure that children learn. The partnership complements the efforts put in by Naandi Foundation in enriching the learning environment, by helping the girl child in the form of uniforms, textbooks and other learning material. The Nanhi Kali project is spearheaded by Mr. Keshub Mahindra and Mr. Anand Mahindra on the K. C. Mahindra Education Trust’s board, and Dr. Anji Reddy, Mr. Anand Mahindra, Dr. Ishar Judge Ahluwalia, Mr. Ramalinga Raju and Mr. K. S. Raju on the Naandi Foundation’s board. B) Mahindra Education Society As part of its Corporate Social Responsibility activities, the Mahindra Group has established schools near its factories primarily for children of its employees. At present, the Group has three schools that impart high standards of education - C) Mahindra United The striking feature of the United World Colleges is that they embrace the entire world across all divides of race, history, culture, wealth, religion, economic status and political belief: they are unique and they are conscious of their responsibilities. – Nelson Mandela, United The Mahindra United World College of India, part of the Located 40 kms. west of Pune, the Mahindra United World College of India brings together students of various nationalities for a pre-university degree. The school is global not only because of the International Baccalaureate degree, but also because of the true international culture in which the students study, live and learn. Each year’s batch of about 100 students accommodates about 65 to 70 from abroad. The faculty includes professors from This international mix facilitates global exposure and helps students transcend all artificial barriers based on race, religion, ethnicity, class, gender or nationality. Keen focus is given on all-round development, and students are encouraged to think innovatively by involving themselves in socially and environmentally relevant issues. The students also contribute to the local neighbourhood through community service programmes. · Health & Disaster Relief Mahindra Foundation The Mahindra Foundation has been set up with a specific objective: to provide medical relief to the poor and needy sections of society. The foundation has helped patients suffering from cancer, heart ailments as well as burn victims. It has also been very active during national calamities and disasters and has helped contribute and mobilise resources. The foundation also extends its support to academia and other professionals and sportsmen by helping them attend workshops and conferences overseas. The Mahindra Group has always been very responsive to any major disaster in · Arts & Culture Theatre Week The Mahindra Excellence in Theatre Awards (META) is the latest in the Mahindra Group’s efforts to encourage national theatre in two broad categories - Emerging theatre and Established theatre. The annual awards are in tune with the Group’s Corporate Social Responsibility programmes, which have already received a fillip in the Conglomerate’s 60th anniversary year. The awards will initially cover English & Hindi theatre and include other language productions at a later stage. The Critic’s Panel, consisting of expert theatre and literary personalities based in the four metros, has overseen the selection of the plays in both categories. The selection process covers four broad areas of the country, namely, North, South, East and West. The Critic’s Panels are based in each of the four regional hubs of Kolkata, Mumbai, Six plays are selected from each region and are referred to the respective Critic’s Panel. The Panel from each metro city then sends the final list of eight productions to the Grand National Jury. The Grand National Jury for the year 2006 includes theatre luminaries such as Shyamanand Jalan, Shabana Azmi, Ila Arun, Shashi Kapoor, Zafar Hai and M. S. Sathyu. The Mahindra Group also plans to set up a · Environmental Initiatives Environment protection is a part of everyday being at the Mahindra Group. Right from Mahindra products such as vehicles which are designed meeting International standards of Safety and emission, to all Mahindra plants across the nation which comply way beyond necessary environmental regulations by setting new standards in natural resource conservation, efficient water management and with the most recent Green IT; Mahindra shows that it care of planet earth proactively. Towards making planet earth greener, the Group has vowed to plant a One Million Trees across the Nation by October 2008 under the Mahindra Hariyali initiative. Mahindra Hariyali, is a mass tree plantation initiative undertaken by each and every Mahindra location - be it a Plant/factory setting or a corporate office. Shramdaan by Mahindra employees (and their families) themselves and even Mahindra dealers is a major driver of the initiative. With strong and meaningful partnerships with various stakeholders in the civil society such as schools, colleges, trusts, and also the Government (Forest Departments etc), the Mahindra Hariyali model ensures plantation and nurturing of these trees in the society at large. What started as a seed with top management vision is now bearing fruits towards reaching the zenith of completion. Since 1984, the Mahindra Group has been lending a hand to the ‘Green Bombay’ movement by developing and maintaining municipal gardens. Greenery is at a high premium as the city has less than half an acre of open place per thousand people. That’s ten times less than The Group has transformed three municipal gardens: The of lawns and flowers. An area formerly frequented by anti-social elements has been merged with the garden, to prevent further misuse. Every effort has been taken to keep the garden in an immaculate condition and visiting hours are in place, facilitating maintenance work. The Traffic Island Garden (opposite Regal Cinema) has been completely renovated by the Mahindra Group at the cost of Rs. 1 Lakh. New lamp posts and a variety of plants were put into place and the fountain was restored to its former glory. The garden provides visual relief in this crowded and traffic congested circle. The third garden is located at the junction of Excerpts from letters of appreciation the Mahindra Group has received over the years: The President of India and all VVIP's who witnessed the Presidential Review recently were very happy about the way the Gateway has been given a new look. This was mainly because your organisation did a splendid job in giving a face-lift to - Mr. D.M. Sukthankar, Municipal Commissioner, The Review of the Fleet by the President of India on February 12, 1984 and the other functions concerned with it have been a great success. This achievement would not have been possible without the dedicated efforts of a number of agencies. I would like to especially thank you for your personal interest in the beautification of the garden at the Gateway of India, which distinctively lent charm and character to the Beating Retreat Ceremony and reception that followed. - Vice Admiral R.H. Tahiliant, Flat Office Commanding-in-Chief, Western Naval Command, The traffic island opposite Regal Cinema has become a beautifully appointed garden. Of greater merit perhaps would be your initiative at undertaking such a job. I consider this a textbook example of showing us a simple, albeit effective way of improving the quality of life in this crowded metropolis. - Sr. Columbiere, Principal, A long-time resident of - Shobha Idnani · Sports Mahindra United Football a) History All work and no play can indeed make a company very dull. That’s why a simple club with a few games and basic amenities was set up in 1950. No one ever thought that this would grow into an establishment that ran a professional team and offered high quality facilities, incentives and allowances. The shift was gradual. In 1956, a group of youngsters enrolled themselves as the Mahindra official team in the Bombay Football League and made valiant efforts to reach the top. To further improve the standards, the company provided a full- size football field for practice and training. At this point, with the football teams representing the company at tournaments in Since then the team has gone from strength to strength, getting into In 2000, the Mahindra Football Team underwent a total revamp and the Orange Brigade turned red. The team was renamed Mahindra United under the leadership of Mr. Alan Durante, Executive Director & President of the Automotive Sector. Committed support from the Chairman, Keshub Mahindra, and Managing Director & Vice Chairman, Anand Mahindra, set the ball rolling. Big names like Raghavan, Derek Desouza, Harish Rao, Karel Stromsik, David Booth and Dhronacharya Awardee, Syed Nayeemuddin, have coached the team and taken it from victory to victory. There's been no looking back since then. Mahindra United of Mumbai is the only team in b) Mahindra United Under - 19 years In an attempt to nurture young talent and promote football in Mumbai, Mahindra United fielded an Under-19 years team from 2003. The team performed extremely well in the NFL league for U-19 years and reached the semi-finals, beating teams like Churchill Bros and Salgaocars. This promotion of the U-19 years team has helped the players to develop and display their talent at the top level and has got them instant recognition and offers from some leading clubs in Mumbai. c) Mahindra United Under - 15 years Spurred by the success of its U-19 years team, Mahindra United fielded an Under-15 years team from 2006. The team played the Manchester United Premier Cup Asian Qualifiers held at Kolkata where top NFL Clubs participated.
Awards & Recognitions – 2008 · The Nashik Plant became the first plant to win the prestigious CII National Award for Excellence in Energy Management 2008 at an event held in Pune on 22nd and 23rd August 2008.. The award recognizes various industrial sectors for their outstanding contribution to Energy Conservation and Management. The award was conferred on the basis of Nashik plant’s various energy conservation initiatives and its performance over the last three years. · Mahindra & Mahindra was honoured with the Businessworld FICCI-SEDF Corporate Social Responsibility Award from the Honourable Finance Minister, Mr. P. Chidambaram in · M&M won the Auto Monitor CSR award for the Lifeline Express at a glittering ceremony held in · On January 18, Mahindra and Mahindra won the BSE award for Best Corporate Social Responsibility Practice at the Social and Corporate Governance Awards (Innovative strategies - Measurable Impacts), presented by BSE and NASSCOM Foundation. The Award ceremony was the culmination of the Business for Social Responsibility Contest organized by BSE and NASSCOM Foundation in which Mahindra and Mahindra Limited was short listed along with 28 other Corporates for the category Best Corporate Social Responsibility Practice. From Annual Report Corporate Social Responsibility Corporate Social Responsibility (CSR) has always been an integral part of the vision of the Mahindra Group and has been the cornerstone of its core value of Good Corporate Citizenship. CSR for the Company is all encompassing, including making socially responsible products, engaging in responsible employee relations, and not only making a responsible commitment to the community but also encouraging employee engagement in community initiatives. The Mahindra Group has pledged amounts not exceeding 1% of its profit after tax (PAT) on a yearly basis for the Company’s CSR initiatives, largely to benefit the socially and economically disadvantaged sections of society. While the Company’s focus area for CSR has been in the field of education, as responsible citizens, the Company has also been actively supporting issues such as health and environment. Some of the major initiatives your Company has invested in are described below: As part of the 60th year celebrations, through the K. C. Mahindra Education Trust, the Company has committed to setting up two Mahindra Pride Schools. The Schools aim to empower the youth from socially disadvantaged sections of society by extending livelihood training which will enable them to gain employment based on the skills learned at these Schools. Mid Day Meal Kitchen: The Company had entered into a tripartite public private partnership with the Government of Rajasthan and Naandi Foundation for setting up of a centralised Mid Day Meal Kitchen at Govindgarh Taluka, Jaipur District, in the state of Rajasthan. This kitchen will hygienic, nutritious and wholesome mid day meals to approximately 25,000-35,000 primary school children studying in 314 Government Schools in Govindgarh Taluka, Jaipur District. Supporting Nanhi Kali: Nanhi Kali, which supports the education of the disadvantaged girl child has been the flagship programme of the K. C. Mahindra Education Trust. The Mahindra Group has committed to independently support 6,000 girls in urban, rural and tribal parts of Gifting Cochlear Implants: By gifting the power of sound through the donation of cochlear implants, the Mahindra Group has changed the life and future of 41 profoundly hearing-impaired, underprivileged children till date. Operations are performed by Dr. Milind Kirtane, Supporting Government Schools: Continuing its commitment to make quality education accessible to all children, the Mahindra Group has continued support to 6 Government Schools in Mumbai (5 Schools at Kandivli and 1 in Worli). Naandi Foundation, the implementation partner for the School Adoption Programme, has through its Ensuring Children Learn strategy, been running Gyan Jyothi Centres – or academic support classes to ensure that children coming to BMC Schools acquire grade specific learning competencies. Mahindra All 498 students from 11 Centres all over Employee Social Options (ESOPS): Employee Social Options (ESOPS) the unique programme at the Mahindra Group where each employee can exercise his own social responsibility by volunteering in CSR initiatives received great support, with 14,535 employees volunteering for various initiatives with ESOPS expanding to 6 new States namely Some of the Notable ESOPS initiatives this year were: The Lifeline Express; undertaken by the Tractor Plant in Rudrapur, where 647 surgeries were performed free of cost. Mahindra Hariyali; The Management’s vision of planting One million trees has already reached the 2.8 lakhs mark across the country. AIDS Awareness Campaign; inaugurated in July, 2007, and conducted in partnership with an NGO AAS Centre for Human Hope aims to create Aids awareness among the Company’s employees, school/college students, vendor/ suppliers and other citizens of Nashik City. The Company has been recognised for its CSR work and feels privileged to have received the Businessworld FICCI SEDF CSR Award and the BSR Business for Social Responsibility Award. Awards 2007-08 · Businessworld-FICCI-SEDF Corporate Social Responsibility Award · Pegasus Corporate Social Responsibility Gold Award for the Mahindra Lifeline Express and the Nanhi Kali programme · BSE Business for Social Responsibility Award for Best Corporate Social Responsibility Practice · Auto Monitor CSR Award for Mahindra Lifeline Express Source: http://www.mahindra.com/sustainability/ (Sustainability Report) http://www.mahindra.com/socialinitiatives/corporate-social-responsibility.html http://www.mahindra.com/investorsrelations/AnnualReport.asp# (Pgs. 8-9, Annual Report 2007-08) Contact Information: Mahindra & Mahindra Ltd. Apollo Bunder Mumbai - 400 001 Phone : 22 - 2202 1031 Fax : 22 - 2285 2441 E-mail : sustainability@mahindra.com Website : http://www.mahindra.com/ Industry Sector: Automobiles - Tractors Products / Services: Automobiles - Tractors Other locations of factories / offices: Branch Offices in Kolkata, Manufacturing Plants in Previous year’s CSR activities & rating: http://www.karmayog.org/csr500companies/csr500companies_8329.htm |
