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Home  >> CSR 2010 >> CSR details

Also see : Corporate Social Responsibility, Karmayog CSR Ratings - 2009, Details of CSR of 501-1000 companies - 2008, Karmayog CSR Ratings - 2008, Karmayog CSR Ratings 2007

CSR 2010 Details of Hindalco Industries Ltd., Mumbai, Maharashtra
Hindalco Industries Ltd. - Corporate Social Responsibility Activities are as follows
 Company Profile
 Company's Slogan "Our goal is to become a US $ 65 billion Group by 2015 from US $ 30 billion today. We expect your company to contribute significantly to this growth and earnings." - Kumar Mangalam Birla
 Company's Vision To be a premium metals major, global in size and reach, excelling in everything we do, and creating value for its stakeholders
 Company's Mission To relentlessly pursue the creation of superior shareholder value, by exceeding customer expectation profitably, unleashing employee potential, while being a responsible corporate citizen, adhering to our values.
 Special Notes Part of the Aditya Birla Group
 Company Type Indian Multi National
 Industry Sector Metals and Minerals
 Products / Services 1. Aluminium Ingots
2. Aluminium Rolled Products
3. Aluminium Redraw Rods
 No. of employees 19500
 Other locations of factories / offices 51 units in 13 countries Plant locations: Renukoot (Uttar Pradesh), Renusagar (Uttar Pradesh), Alupuram (Kerala), Sambalpur (Orissa), Silvassa, Howrah (West Bengal), Navi Mumbai (Maharashtra), Thane (Maharashtra), Mouda (Nagpur), Medak Dist (Andhra Pradesh), Ranchi (Jharkhand), Belgaum (Karnataka), Kolhapur (Maharashtra), Lohardaga (Jharkhand), Dist: Sarguja (Chhattisgarh), Bharuch (Gujarat)
 Financial result for time period April 2009 - March 2010
   - Sales Rs. 61778 Crores
   - Profit before tax Rs. 6181 Crores
   - Net profit after tax Rs. 3925 Crores
   - CSR Budget Not Disclosed
   - Remuneration of MD/CEO Rs. 13 Crores
 CSR Activities
 Trust / Foundation for CSR Aditya Birla Centre for Community Initiatives and Rural Development
 CSR Areas 1. Children
2. Community Welfare
3. Education
4. Energy
5. Environment
6. Healthcare
7. Rural Development
8. Vocational Training
9. Women
 Three main CSR activities 1. Healthcare
2. Education
3. Vocational Training
 Publish Sustainability Report No
 CSR activities in brief


The challenges that the world faces on environment conservation, are indeed alarming. Just to highlight a few – climate change, the severity of droughts and floods, their impact on rain fed agriculture, the emission of greenhouse gases and our ability to pursue sustainable development. We in India are no exception to these issues. Environment conservation and sustainable development are continuously on your Company’s radar. Hence these are integrated into its business strategies as well as its efforts towards fostering inclusive growth through its rural development and community initiatives.

All of your Company’s plants and mines, adopt clean technologies and processes that combine both economic progress and sustainable environment. Among these are the integrated Aluminium and Copper Complexes at Renukoot, Hirakud and Dahej, the Alumina plants at Belgaum and Muri, the Smelter power complex at Hirakud, the Sheet Rolling plants at Belur, Taloja, Mauda, the Foil Plants at Kalwa, Kollur and Silvassa, the Extrusions plant at Alupuram and the Company’s Bauxite and Coal mines in Chattisgarh, Jharkhand and Maharashtra.

At most of your Company’s plants, ISO 9001, ISO-14001 and OHSAS-18001 have been combined into the Integrated Management System (IMS).

State-of-the-art automated industrial and domestic effluent treatment plants operate across all the manufacturing units. The treated effluent and treated domestic water is recycled and is used for process, horticulture and irrigation. At your Company’s Muri Unit, consequent to effluent recycling, the fresh water requirement for the alumina refinery has been reduced by over 60%. Going forward, the fresh water requirement at the power plant will be reduced substantially through segregated and direct use of clean effluents from the alumina refinery, besides 100% use of treated effluents in non-process areas. Eventually, we hope to make the Muri Unit a Zero discharge Plant.

Likewise, your Company’s Belgaum unit has embarked on a project for comprehensive effluent management. This includes construction of a new effluent holding pond, a process ETP and a rain water harvesting pond. This facility scheduled to be commissioned in July 2010, will render it a Zero discharge plant besides reducing the fresh water consumption at its Alumina refinery.

The Mauda Rolling plant is a Zero Discharge plant already. It has significantly reduced fresh water consumption as well.

To conserve natural resources at your Company’s Copper complex, a 4400 M3/day Reverse Osmosis (RO) plant treats the process water from the cooling tower and a portion of streams from the effluent treatment plant. The treated water from the RO plant is used for horticulture and slag granulation. This has resulted in conserving process water consumption by 1200 to 1500 m3/day.

At Renukoot Plant, Solid waste is put to reuse by your Company. The stacking of red mud is in place. The sludge from STP (Sewage Treatment Plant) and ETP (Effluent Treatment Plant) is used to nurture trees and plants. Fly ash and fly ash bricks are utilized in the construction sector.

Advance Hi-Tech Dry Scrubbing Systems on all potlines, of Renukoot are in place to efficiently arrest fluorine emissions and particulate matter. The efficient ESPs (Electrostatic Precipitators) in boilers and calciners and FTPs (Fume Treatment Plants) in Baking Furnaces have been strategically positioned to stall dust emission. Dry ash handling system has been installed for better ash utilization and to reduce dusting during unloading of ash from all Boilers. To cut emission even further retrofitting of old Baking Furnaces is in progress.

At the Renusagar Captive Power Plant, an advanced Chemical Jet Dust Suppression system has been installed in all the Coal conveyers and at coal transfer points. MST compound (a proprietary item-name given by the supplier) is used for mist formation leading to low water consumption. Dust Extraction system with bag filters have also been provided at the coal screen. Water sprinklers all around the coal yard and ash disposal site suppress air borne particles. The installation of Dry fog system is in progress at the unloading station at ARW (Aerial Ropeway) for controlling dust emission.

To conserve electricity, translucent sheets for natural illumination are being set up inside the Silvassa plant. This will help cut down the consumption of electricity during the day.

The mapping of Carbon Footprint for your Company’s operations is underway. Subsequently, your Company intends to benchmark the action points of identified projects, aimed at the reduction of the Carbon footprint.

A number of pro-active and growth oriented measures for scaling up your Company’s Environment Management performance, are in progress. Your Company is actively pursuing the Charter on Corporate Responsibility for Environment Protection (CREP) mooted by the Ministry of Environment and Forest.

Your Company continues to make substantive investments towards environment protection. Up until now an investment of over Rs.6,343 million has been made. An additional capex of Rs.809 million has been earmarked for bettering the processes at Renukoot and Renusagar.

The green cover at your Company’s plants is simply awesome. At some points, you cannot even see the skyline. Only the leaves and the flowers and hear the cacophony of the birds. When you walk through this wooded ambience, you can never imagine that there would be a plant in the midst of nature. Our Board, our Management and all of our colleagues are committed to living in harmony with nature.


Hindalco – Sustainability Report / Inclusive Growth

Corporate Social Responsibility Policy

For us in the Aditya Birla Group, reaching out to underserved communities is part of our DNA. We believe in the trusteeship concept. This entails transcending business interests and grappling with the “quality of life” challenges that underserved communities face, and working towards making a meaningful difference to them.

Our vision is - “to actively contribute to the social and economic development of the communities in which we operate. In so doing build a better, sustainable way of life for the weaker sections of society and raise the country’s human development index” (Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives and Rural Development).

Implementation process: Identification of projects

All projects are identified in a participatory manner, in consultation with the community, literally sitting with them and gauging their basic needs. We recourse to the participatory rural appraisal mapping process. Subsequently, based on a consensus and in discussion with the village panchayats, and other influentials, projects are prioritized.

Arising from this, the focus areas that have emerged are Education, Health care, Sustainable livelihood, Infrastructure development, and espousing social causes. All of our community projects are carried out under the aegis of The Aditya Birla Centre for Community Initiatives and Rural Development.

In Education, our endeavour is to spark the desire for learning and knowledge at every stage through • Formal schools • Balwadis for elementary education • Quality primary education • Aditya Bal Vidya Mandirs • Girl child education • Adult education programmes.

In Health care our goal is to render quality health care facilities to people living in the villages and elsewhere through our Hospitals • Primary health care centres • Mother and Child care projects • Immunization programmes with a thrust on polio eradication • Health care for the visually impaired, and physically challenged • Preventive health through awareness programmes.

In Sustainable Livelihood our programmes aim at providing livelihood in a locally appropriate and environmentally sustainable manner through • Formation of Self Help Groups for women empowerment • Vocational training through Aditya Birla Rural Technology Parks • Agriculture development and better farmer focus • Watershed development • Partnership with Industrial Training Institutes.

In Infrastructure Development we endeavour to set up essential services that form the foundation of sustainable development through • Basic infrastructure facilities • Housing facilities • Safe drinking water • Sanitation & hygiene • Renewable sources of energy.

To bring about Social Change, we advocate and support • Dowryless marriage • Widow remarriage • Awareness programmes on anti social issues • De-addiction campaigns and programmes • Espousing basic moral values.

Activities, setting measurable targets with timeframes and performance management.

Prior to the commencement of projects, we carry out a baseline study of the villages. The study encompasses various parameters such as – health indicators, literacy levels, sustainable livelihood processes, population data - below the poverty line and above the poverty line, state of infrastructure, among others. From the data generated, a 1-year plan and a 5-year rolling plan are developed for the holistic and integrated development of the marginalized.

These plans are presented at the Annual Planning and Budgeting meet. All projects are assessed under the agreed strategy, and are monitored every quarter, measured against targets and budgets. Wherever necessary, midcourse corrections are affected.

Organizational mechanism and responsibilities

The Aditya Birla Centre for Community Initiatives and Rural Development provides the vision under the leadership of its Chairperson, Mrs. Rajashree Birla. This vision underlines all CSR activities. Every Manufacturing Unit has a CSR Cell. Every Company has a CSR Head, who reports to the Group Executive President (Communications & CSR) at the Centre. At the Company, the Business Director takes on the role of the mentor, while the onus for the successful and time bound implementation of the projects is on the various Unit Presidents and CSR teams. To measure the impact of the work done, a social satisfaction survey / audit is carried out by an external agency.


Collaborative partnerships are formed with the Government, the District Authorities, the village panchayats, NGOs and other like-minded stakeholders. This helps widen the Company’s reach and leverage upon the collective expertise, wisdom and experience that these partnerships bring to the table.

In collaboration with FICCI, we have set up Aditya Birla CSR Centre for Excellence to make CSR an integral part of corporate culture.

The Company engages with well established and recognized programs and national platforms such as the CII, FICCI, ASSOCHAM to name a few, given their commitment to inclusive growth.


A specific budget is allocated for CSR activities. This budget is project driven.

Information dissemination

The Company’s engagement in this domain is disseminated on its website, Annual Reports, its house journals and through the media.

Management Commitment

Our Board of Directors, our Management and all of our employees subscribe to the philosophy of compassionate care. We believe and act on an ethos of generosity and compassion, characterized by a willingness to build a society that works for everyone. This is the cornerstone of our CSR policy.

Our Corporate Social Responsibility policy conforms to the Corporate Social Responsibility Voluntary Guidelines spelt out by the Ministry of Corporate Affairs, Government of India in collaboration with FICCI (2009).

Inclusive Growth

Towards inclusive growth

A snapshot of your Company’s work

Your Company’s CSR activities extend to 655 villages and 5 urban slums, in proximity to its plants, across the country.

Health Care

We reached out to 3,19,000 villagers in 1,750 medical camps conducted for general health checkups and thousands of villagers in the remotest areas through our rural mobile medical van services. Those afflicted with serious ailments were referred to our hospitals. At the Company hospitals, across the Units, over 5 lakh patients have been treated at virtually no cost to them.

At the eye camps conducted by us, 2,492 patients were operated for cataract, and intraocular lens fitted for their vision.

At the medical camps organized for the physically challenged, 60 patients who were given artificial limbs, can now walk.

Mother and Child Health Care

We immunized 13,20,083 children against polio, and thousands of children against other diseases like malaria, typhoid and hepatitis-B. More than 57,870 women took advantage of the anti-natal, post natal, mass immunization, nutrition and escort services for institutional delivery. These are core activities of the Reproductive and Child Health programmes.

Our focused programme on adolescent health care covered 1,326 girls.

As a result of our intensive motivation drives towards responsible family raising 21,000 villagers opted for planned families.


Over 10,460 children were enlisted this year at our Balwadis. Additionally, we were able to enroll 5,758 children in the local schools.

To encourage the spirit of excellence, 5,395 students from the rural schools supported by us, were awarded scholarships.

To focus on the girl child, several of our units foster the cause of Girl child education through the Kasturba Gandhi Balika Vidyalayas(KGVB)- residential schools for girls.

Over 4,515 people have joined our adult literacy classes.

Sustainable Livelihood

At the Aditya Birla Rural Technology Park, more than 275 programmes were conducted. The Thrust was on repair and maintenance of diesel pump sets, electric and electronic goods, hand pumps, making bags, ropes, tailoring and knitting.

Skill sets of 10,767 rural youth have been honed to enable them stand on their feet.

Training in crop diversification, floriculture demonstration, integrated pest management and post harvest technology has been a boon to 18,411 farmers.

Watershed Development projects ensure optimum use of land and water resources. Installation of lift irrigation projects, construction of check dams, water channels and digging of wells, have benefitted 27,149 farmers.

Women Self Help Groups

Our 1,892 Self Help Groups empower 20,000 women financially and socially. These women have taken to tailoring, weaving, knitting, crafting bamboo baskets, san sutli (ropes), vermin compost, rearing samplings, mushrooms cultivation, making pickles and spices, selling vegetables and fruits and running grocery stores.


Ongoing community support in the form of better roads, potable water systems, biogas plants, building of community centres, animal sheds, construction of dry toilets, provision of street lights and electricity, subsidizing houses, served the needs of over 1,71,615 people.

To conserve water and support agriculture, 67 ponds, over a 100 check dams and bore wells were constructed.

Panchayat meeting halls, schools buildings and community halls have also been maintained by your Company.

Of the 105 villages that we have committed for conversion into model villages, 17 have been already transformed this year.

In sum

Our Board of Directors, our Management and all of our employees subscribe to the philosophy of compassionate care and to the upliftment of our rural societies.

-- Pg 41 - 46 of Annual Report


Protecting the environment is central to our business. We make significant investments in environment management and are committed to continually strengthen our energy efficiency and environmental performance in order to achieve sustainable development.


Attesting our environmental credentials are the numerous awards our units have won for energy conservation, environment and safety. To be sure, good environment management makes sound business sense.


Our proactive initiatives include

  • Choosing the right technology for our greenfield projects to ensure energy efficiency.
  • Enhancing material efficiency, process / equipment productivity backed by pollution prevention practices and adoption of cleaner technologies for brownfield projects.
  • Waste Management System for systematic collection of scrap and safe storage / disposal and re-use of wastes.
  • Continuous efforts to conserve resources, minimise and recycle wastes.
  • Controlling emissions through dry scrubbing and electrostatic precipitators and discharge through appropriate effluent treatment plants.
  • Rehabilitation through afforestation of mined areas and rehabilitation of waste disposal sites by greening, e.g. fly ash mound and abandoned red mud dump.
  • Promoting industrial recycling of waste like spent pot lining, fly ash, spent caustic, etc.


Our pledge to protect

We are committed to working with our stakeholders to realise social, environmental and economic benefits for the communities around the world.


We achieve this by using our technological skills in product design and innovation as well as through long-term partnerships to integrate sustainability into all aspects of our business.



Corporate Social Responsibility


Winning smiles…touching hearts

Long before corporate social responsibility found a place in the corporate lexicon, it was already textured into the Group's value system. As early as the 1940s, the late Mr. G.D. Birla espoused the trusteeship concept of management — investing a portion of the company's profits for the larger good of society. The late Mr. Aditya Birla went beyond chequebook philanthropy when he brought in the concept of 'sustainable livelihood'.

Led by Mrs. Rajashree Birla, the social projects are carried out under the aegis of the Aditya Birla Centre for Community Initiatives and Rural Development


For over 50 years, Hindalco has worked in the hinterlands of India to better the quality of life of the underprivileged sections of society.


Today, we reach out to millions of people in the villages, of whom more than 60 per cent live below the poverty line. Their needs include: access to water, agriculture and sustainable livelihood, healthcare, and education. These four areas form the focus of our efforts.


The company also works to bring about social reform through widow re-marriage and dowerless marriages.

We work in partnership with government agencies and the beneficiaries to provide these necessities and encourage social reform.

Focus areas

Health care


Medical camps: Taking mobile medical units and providing ambulance service to remote areas.

Health facilities: Setting up well-equipped and professionally manned health centres at several locations.

Regular health camps: Providing family planning, mother and child care and specialised camps for eye care and for cataract; coordinating regular pulse polio immunisation drives; and promoting the awareness, prevention and treatment of malaria, water-borne diseases, TB, HIV/AIDS, and others diseases.



Balwadis: Providing for the primary education of underprivileged children.

Adult literacy: Providing formal and informal classes and active support to the government's mission to improve rural literacy levels.

Merit scholarships / Schemes: Support female students for educational endeavours.

Educational support: Contributing uniforms, textbooks and classroom equipment and undertaking school building construction and maintenance.


Skills training / capacity building


The Aditya Birla Rural Technology Park (Muirpur, Uttar Pradesh, India): Runs over 70 training programmes in diesel / hand pump repair / maintenance, electrical repair/maintenance, bee-keeping, tailoring, knitting and agriculture-related programmes and encouraging self-employment through income-generating projects.

The Yashogami Skills Training Centre (Radhanagari, Tarale, Maharashtra, India): Trains women in skills such as rexine handicraft, fashion design, tailoring, food processing, pottery, lamination, electronics assembly, zardozi, jewellery design, papier mache, rangolli, and fabric design.


Women's Empowerment

Self-Help Groups (SHG): These programmes involve over 11,000 women from rural communities around Hindalco units.

SHG activities: Micro credit and micro finance schemes, entrepreneurship building, oil-processing units, tailoring centres, horticulture and nutrition gardens, diesel and hand pump repair, vermi compost production, mushroom cultivation, food processing, etc.

Awareness building: Health and sanitation, family planning, literacy drives and microfinance; facilitating government loans for small-scale enterprise and rural insurance schemes, etc.

Social causes: Promoting dowerless marriages and widow re-marriages.


Agricultural support

Irrigation schemes: Land brought under irrigation with better yield and multi-cropping methods.

Watershed development: Hydel towers, drainage canals, wells, check-dams, pedal pumps and harvest tanks.

Training: Field schools train local farmers in modern agricultural techniques for higher crop yield; introducing lac cultivation, post-harvest technology with safe grain storage through an integrated pest-management system, floriculture, horticulture and kitchen gardens; shifting from mono to multi cropping patterns and distribution of high-yield seeds.

As on 14/2/11, The CSR and Sustainability information mentioned on the website is same as the previous year.

 Additional CSR Information -

 CSR Contact Person
 Name of contact person Dr. Pragnya Ram
 Designation Group Executive President, Corporate Communication
 Company Name Aditya Birla Management Corporation Private Limited
 Contact Address Aditya Birla Centre, 1st Floor, 'C' Wing S.K. Ahire Marg, Worli Mumbai 400 030
 Phone 022-6652 5000 / 2499 5000
 Fax 022-6652 5741 / 42
 Email Id   
 CSR Website / Section
 Company Contact Information
 Company Name Hindalco Industries Ltd.
 Registered Address Century Bhavan, 3rd Floor, Dr. Annie Besant Road, Worli
Maharashtra, Mumbai - 400 030
 Phone 022 6662 6666
 Fax 022 2422 7586 / 24362516
 Email id   
 Year of Establishment 1958
 Name of the Chairman / CEO Mr. D Bhattacharya
 Designation Managing Director
 Karmayog CSR 2010 Rating 3 / 5
 Karmayog CSR 2009 Rating 3 / 5
 Karmayog CSR 2008 Rating 2 / 5
 Karmayog CSR 2007 Rating 2 / 5
 Posted on : 14 Feb, 2011