CORPORATE SOCIAL RESPONSIBILITY
For any organization, CSR begins by being aware of the impact of its business on society. The Credo of SAIL specifically highlights the commitment towards society at large which states, inter-alia "Making a meaningful difference in people's life". SAIL's Social Objective is synonymous with Corporate Social Responsibility (CSR). Apart from the business of manufacturing steel, the objective of the company is to conduct business in ways that produce social, environmental and economic benefits to the communities in which it operates.
To meet the above objective, specific Corporate Social Responsibility (CSR) Groups have been formed at Corporate Level and at all plants/units in SAIL. As a matter of policy, the Budget allocated for Corporate Social Responsibility [CSR] is 2 % of budgeted distributable surplus (after Dividend and Dividend Tax).
SAIL has established 61 Primary Health Centres, 8 Reproductive and Child Health Centres, 18 Hospitals and 6 Super-Specialty Hospitals for specialized healthcare to almost 26.7 million people since inception. 138 schools have been set up in the steel townships for modern education to about 74,000 children. Assistance has been provided to over 260 schools of villages surrounding its units for free education of more than 55,000 tribal students. SAIL has achieved a Girl:Boy ratio of 1:1 for all levels of education and a survival rate of 95.8% in SAIL Primary Schools and 90% in SAIL Secondary Schools.
Since inception, SAIL has provided roads in 435 villages helping around 56 lakh people and has been undertaking their construction and repairs on a regular basis. SAIL has also provided access to water infrastructure to people living in farflung areas by installing 4714 water sources, thereby providing drinking water access to around 37 lakh people.
SAIL has been awarded Annual SCOPE Award-"SCOPE Meritorious Award for Corporate Social Responsibility & Responsiveness for the year 2008-09" by Hon'ble President of India. The Annual FICCI Awards 2008-09 in the category of "The Vision Corporate Triple Impact - Business Performance : Social & Environmental Action and Globalisation Award : 2008-09" by the Hon'ble Finance Minister of India, Shri Pranab Mukherjee. Bhilai Steel Plant (BSP) -SAIL has been short listed for "Golden Peacock Award for CSR- 2008-09".
79 villages have been adopted for developing them as Model Steel Villages across eight states. The developmental activities being undertaken in these villages include medical & health services, education, roads & connectivity, sanitation, community centers, livelihood generation, sports facilities, etc. By March,2010, 54 Model Steel villages have been completed.
The Company is also working towards preserving culture and heritage. Some of the key activities include assistance to maintenance of monuments in Lodhi Garden, New Delhi.
To enhance the confidence of stakeholders in SAIL, the company's corporate image was strengthened through various external and internal communication initiatives. The year kicked off with the SAIL Award for Excellence in HR practices in Manufacturing Industry which received full attention of the Communications team of SAIL.
Focus on major sports events was the highlight of the year. With SAIL as the Presenting Partner of World Cup Hockey held in India during Feb-Mar '10, the company's brand visibility increased manifold with several communication collaterals built around the event. In-stadia branding resulted in SAIL getting eyeballs around the world, wherever World Cup matches were telecast. In India alone, more than four crores viewers watched the matches on television. The 'SAIL Man of Steel' award presented at the end of every match reinforced SAIL's image as the leading steelmaker of India while participation of school students as mascots carried the company's values to budding citizens. SAIL also sponsored three wrestlers, Mr. Yogeshwer Dutt, Mr. Sushil Kumar and Mr. Rajiv Tomar, for their preparations for the forthcoming Commonwealth Games. Mr. Sushil Kumar upheld the hopes of SAIL by bagging the Bronze Medal in the 66 kg Freestyle wrestling competition at Beijing Olympics
-- Pg 20 - 21 of Annual Report
CORPORATE SOCIAL RESPONSIBILITY
SAIL's Social Objective is synonymous with Corporate Social Responsibility (CSR). Apart from the business of manufacturing steel, the objective of the company is to conduct business in ways that produce social, environmental and economic benefits to the communities in which it operates. For any organization, CSR begins by being aware of the impact of its business on society. The Credo of SAIL specifically highlights the commitment towards society at large which states inter-alia "Making a meaningful difference in people's life".
The Company's business philosophy encompasses a triple bottom line approach covering the economic, environmental and social dimensions reflecting SAIL's commitment to build natural, human and societal capital.
The Company is also working towards preserving culture and heritage. Some of the key activities include assistance to maintenance of monuments in Lodhi Garden, New Delhi. In order to preserve the tribal culture of Chhatisgarh, 5 day Chhattisgarh Lok Kala Mahotsav celebrated in which around 350 artists participated and more than 10,000 people attended. "Durgapur Grameen Nritya Pratiyogita", a dance competition was also organised in Durgapur in which 546 members of 63 teams participated from the peripheral villages.
Besides, the Company extended support to a number of activities for the benefit of physically challenged persons and destitute woman. Special project SUSHRUTI for treatment of hearing impaired patients and Project SNEH for Rehabilitation of Leprosy patients initiated by RSP.
The objective of the Company is to focus on Income Generating Schemes (through Self Help Groups), Education & Health issues. In line with the above themes, SAIL is working in tandem with State Government of Chhattisgarh for establishing a Technical University at Bhilai, Chhattisgarh & State Government of Jharkhand. Foundation stone has been laid for setting up an ITI at Samastipur, Bihar. Besides these, Special School has been started exclusively for poor, underprivileged children at five integrated steel plant locations. Free education, mid-day meals, uniforms including shoes, text books, stationery items, school bags, water bottles and transportation in some cases are being provided to students. A number of scholarships are being provided to deserving SC/ST undergraduate engineering students. BSP has adopted 114 tribal children, 4 Girl students for Nursing course. BSL, Bokaro is providing free education, boarding and lodging facilities, etc. to 14 Tribal students. In BSP, no tuition fee is charged by the Company Schools from SC/ST students. Mid-day meals being provided daily to more than 22000 children in schools in and around Bhilai in association with Akshay Patra Foundation. Project KISHORI has been initiated by RSP for Empowerment of adolescent girls of peripheral villages.
In the field of Health Care, free medical health centres for poor have been set up which provide free medical consultation, medicines, etc. More than 3850 camps have been organised in 2009-10, benefiting over 2.32 Lakh people. To help the poor and downtrodden, 11 number of MMUs/Ambulances have been provided to various NGOs. A special rural sanitation drive for 100 % sanitation in five villages in the periphery of RSP has been started with 40 % of the cost being shared by the villagers, benefiting around 3000 people.
Vocational training has been provided to more than 18,000 villagers in the 2009-10 (in areas such as Improved agriculture, Mushroom cultivation, Goatery, Poultry, Fishery, Piggery, Achar/Pappad/Agarbati making, Welder, Fitter & Electrician Training, Sewing & Embroidery, Smoke less chullah making etc.) In line with the focus of Income Generating Schemes, a vocational Training centre for rural and unemployed youth by 'Bhilai Ispat Kaushal Kutir' has been set up and Skill Development and Self Employment Training Institute (SDSETI) has been set up for the benefit of the women and girls of the Model Steel Villages by Durgapur Steel Plant. An exclusive shop for marketing of the products manufactured at Swayam Siddha centres has also been set up at Bhilai Township.
-- Pg 31 of Annual Report----------------------------------------
As on 14/2/11, The CSR information mentioned on the website is the same as the previous year.
Corporate Social Responsibility Policy
SAIL recognizes that its business activities have direct and indirect
impact on the society. The Company strives to integrate its business
values and operations in an ethical and transparent manner to demonstrate its commitment to sustainable development and to meet the interests of its stakeholders.
The Company is committed to continuously improving its social
responsibilities, environment and economic practices to make positive
impact on the society.
Toward this commitment, the Company shall:
· Create a positive footprint within the society to make a meaningful
difference in the lives of people by continually aligning its initiatives
to the goals for sustainable development.
· Maintain commitment to quality, health and safety in every respect of
the business and people.
· Undertake ethical business practices across the supply chain.
· Make positive impact on the environment and promote good
· Promote equality of opportunity and diversity of workforce throughout
its business operations.
Also has policies on:
Sail Mediclaim Scheme For Retired Employees
Inter Plant Standardization in Steel Industry (IPSS)
Corporate Environmental Policy
Human Resource Policy
Information Technology Security Policy
SAIL- Corporate Citizenship
Steel Authority of India Limited is a name that raises hopes in the hearts of many Indians. Since its inception in 1973, much before ‘Corporate Social Responsibility’ became a buzzword, SAIL put in place systems for socio-economic development of the neighbourhoods and communities amidst which its plants and units operate. The objective was to plough prosperity back into the environment from which its strengths emanate, to minimise inequalities by providing quality education, healthcare, infrastructure and employment avenues to all, to ensure that man and nature live in harmony, to preserve the originality and beauty of Indian culture while simultaneously promoting scientific temperament and modern technology. In short, to make a meaningful difference in people’s lives – a credo that SAIL has been upholding proudly ever since.
SAIL’s role as a responsible corporate citizen in nation building has not gone unrecognised. The company has won prestigious awards, honours and accolades in this sphere such as:
- SCOPE Meritorious Award for Corporate Social Responsibility & Responsiveness for the year 2008-09, presented by the President of India, Smt Pratibha Devi Singh Patil
- Annual FICCI Awards 2008-09 in the category of "The Vision Corporate Triple Impact - Business Performance : Social & Environmental Action and Globalisation Award“, presented by Finance Minister of India, Sh. Pranab Mukherjee
- Businessworld-FICCI-SEDF CSR Award for the year 2006 presented by the then President of India, Dr A.P.J. Abdul Kalam
- FICCI Award for Rural & Community Development (2006-07) presented by Prime Minister Dr Manmohan Singh
- CSR Award of the Ministry of Rural Development, Government of India
- Golden Peacock Award - for CSR to Bhilai Steel Plant of SAIL for three consecutive years
- CSR Award of Tamil Nadu Government for the year 2007-08 and 2008-09 to Salem Steel Plant of SAIL
SAIL was also a finalist of the Stevie Award for Best CSR Programme in Asia (Subcontinent, Australia & New Zealand).
Besides the countless intangibles that SAIL has invested in its plants, units and peripheries, concerted and organised efforts have also been made in specific areas to encourage socio-economic development. SAIL has taken effective measures in the field of environment conservation, health and medical care, education, women’s upliftment, providing potable drinking water and ancillary development. By systematically addressing a gamut of issues such as health and medical welfare, education, access to water, sanitation, power and roads, women's empowerment, generation of employment, electricity, sports, culture, etc., at each of its plants and units, SAIL has contributed immensely to the economic development of its peripheral areas.
By partnering creatively with small, local entrepreneurs, NGOs, state government and the centre, SAIL has ensured that the benefits arising out of its activities actually reach the grassroots level and not merely remain on paper. Under Peripheral Development various activities are being undertaken around the plants/units upto a radius of 16 kms. Several socio-economic surveys reveal considerable benefits emanating from SAIL’s efforts. Programmes are undertaken by each plant in close coordination with the State and District administrations as well as the local Panchayats, social organisations and people's representatives. All plants/units are making special efforts to initiate new projects in the area of road connectivity, construction of bridges/culverts, access to improved water sources, etc.
Detailed list of activities listed under the following:
Medical and Health Care
Access to Water Facilities
Preservation of Art & Culture
Creating Sustainable Incomes
Model steel villages
SAIL has been an active participant in the National RCH programme across all since 1995. All SAIL hospitals have participated in the National RCH program. SAIL is also participating in other National Health Programmes like National Tuberculosis Program, anti-Malaria, Anti Leprosy Program etc. There are 20 hospitals including 4 state-of-art hospitals situated throughout the country having a total strength of around 4000 beds for the benefit of employees, their dependents and the peripheral population and are managed by trained medical staff of around 4000 people. Various welfare activities under as part of Reproductory and Child Health Care (RCH) are
SAIL has promoted the Government’s Small Family Norms. A scheme for promoting small family norms have been in place since 1994. In the scheme for promoting family planning, an incentive of Rs. 400 is being provided for a tubectomy operation; Rs. 500 for a vasectomy operation and Rs. 50 to family planning motivator for each case. These incentives are being provided to both employees and non-employees and these are over and above the incentives being given by the Government. Also, there is a scheme for employees with two or less children, in which Rs. 2000/- are given to an employee ( or spouse) for a sterilization operation.
Various Health camps have been organized at hospitals of all plant/units like Tuberculosis Camp, Anti Leprocy Camp etc. To combat the threat of Tuberculosis and Leprocy, DOTS (Directly Observed Treatment) therapy and Anti Leprocy MDT has been made available free of cost at all Primary Health Centres etc. SAIL has launched HIV/AIDS awareness and control program in partnership with National AIDS Control Organisation (NACO), Ministry of Health and Family Welfare. Till date about Rs.32 million have been received for implementing the policies of NACP-II in all plants/units. Till date, 1.1 Lakhs employees and around 6 Lakhs non-employees have been covered under Information, Education & Communication (IEC) Awareness Campaign. SAIL has launched School AIDS Education Programme covering 111 schools, 3000 teachers and 35,000 students.