| CSR activities in brief
CSR Initiatives by Godrej Properties Ltd.
A ‘smile’ is perhaps one of the best gifts God has bestowed on us. It helps to forget worries, sorrows and shortcomings. Some of us are however less fortunate, to be deprived of this precious gift due to a birth defect commonly known as a Cleft Lip and Palate. Children with these defects are unable to suckle or chew properly. The deformity makes these otherwise normal children, objects of ridicule and superstition.
Millions of children in India and other developing countries are born with this handicap. The good news is that almost all can be helped by skillful plastic surgery.
Godrej Memorial Hospital (GMH) along with a US based NGO ‘Smile Train’ conducts a program, for helping these very children from poor families. The program consists of primary consultation and screening followed by expert plastic surgery. The operation lasts for any where between 45 min. to three hours depending on the extent and complexity of the defect. Several of the patients are offered follow up speech therapy and other support services. Children operated at a younger age seem to derive optimum benefit. Over 300 surgeries have been successfully conducted at GMH till date. GMH offers surgery and hospitalization to the patient and one attendant completely free of cost. Deserving cases are also reimbursed travel costs by the hospital.
Godrej is running the Standard Chartered Mumbai Marathon (SCMM) on Jan 17, 2010 to support ALERT India and Vatsalya Trust
Godrej’s association with SCMM started in January 2009 with a team of 30 Godrejites running for the cause of leprosy, supporting ALERT India.
SCMM, one of India’s largest sporting events, started on 15th February 2004 and is held on the third Sunday of January every year.
ALERT India is engaged in the early detection of leprosy cases and provides the requisite treatment without segregation. It works towards spreading awareness about leprosy in the community so as to eliminate the fear and myths associated with the disease and propagate the scientific facts about it.
On 17th January 2010, Godrej will run to additionally support the cause of destitute children alongwith Vatsalya. Vatsalaya Trust is a charitable organization dedicated to the care and rehabilitation of destitute children, in addition to providing shelter and counseling to women in distress, shelter for senior citizens, organizing health awareness and other community development programmes, etc.
Table for Two
Godrej instituted the Indian chapter of ‘Table For Two’ initiative at the World Economic Forum’s India Economic Summit in December 2008. This initiative is targeted at addressing hunger and malnutrition in the developing world by combining the organization’s tradition of serving society and involvement of individuals.
Godrej pledged to collect funds that would be utilized to provide school children mid-day meals. The fund was created in three ways. Firstly, a ‘healthy meal’ option was provided in the canteen menus to the employees. The savings from the reduced use of oil and sugar were diverted to the central pool of funds for the ‘Table For Two’ initiative. This means that each time an employee ordered a ‘healthy meal’, the savings contributed to this fund and provided Godrejites with an even healthier alternative for lunch. Secondly, Godrejites voluntarily contributed a fixed monthly amount to the fund. Thirdly, the contribution from the ‘healthy meals’ menu was matched by Godrej and effectively combined corporate and employee participation.
The initiative has been a great success within the first few months of its inception – with a sizeable fund that is geared to feeding close to 780 school children and providing for 1,56,000 meals annually.
Teach for India
Teach for India (TFI) is a nationwide movement that aims to narrow the education gap in India by placing outstanding college graduates and young professionals, who commit two years to teach full-time in under resourced schools. They will become lifelong leaders working from within various sectors toward the pursuit of equity in education.
Godrej group has pledged to sponsor employees for the TFI Programme, as a contribution towards educational opportunity for all Indians. Godrejite Veena Verma was one of the recent 94 selected out of thousands of applicants.
The TFI Fellowship is a challenging assignment aimed at transforming the participant’s life. As a Teacher, each day is likely to offer multiple opportunities to confront and tackle challenges, motivate diverse stakeholders to work hard toward a shared vision, and create and adjust plans to move further towards their intended goals. Every TFI Fellow has two main responsibilities: classroom instructional leadership and community transformation project.
Philantrophic initiatives by the Godrej Group
Godrej Memorial Hospital
The Godrej Memorial Hospital (GMH) has treated 35,000 patients and performed 3,128 surgeries since inception. We provide quality healthcare services at an affordable cost in a rational and ethical manner. We have free well-equipped cardiac ambulances to attend to medical emergencies in a 10 km zone. An Anti Retroviral Treatment Center in association with NACO is available for HIV patients.
GMH was set up by Godrej Memorial Trust. The objective of the hospital was to create a balance between the philanthropic hospital in the city and the private hospitals. For this, an alternate business model was created which would emulate philanthropic hospitals but have high quality healthcare services at an affordable cost.
The hospital has implemented this unique business model, and today even the highest rates in the state-of-the-art hospital are 40-60 percent lower than other private hospitals. The model is inspired by the concept of Sustainable Philanthropy. This model was adopted with the belief that a wholly philanthropic model would not be sustainable and would grow only in a very limited sense.
GMH has been awarded the NABH (National Accreditation Board for Hospitals) accreditation w.e.f. 1st July 2009. GMH is now in the league of a select few hospitals in India to have achieved the same. The hospital has to comply with more than 500 predetermined objectives to receive NABH accreditation. The accreditation assures ‘Quality of Care & Patient Safety’ in accredited Hospitals. NABH standards are accredited by International Society for Quality in Healthcare (ISQua) as consistent with its global benchmarks.
Godrej supports The Heroes Project in trying to bring an end to misconceptions and in spreading awareness about HIV and AIDS. In addition, employees are urged to take preventive care to combat AIDS through posters, hand outs, street plays and talks.
Heroes AIDS Project is a national initiative launched in July 2004 to work with media organizations and societal leaders in India. It seeks to develop coordinated campaigns to address the spread of HIV & AIDS and reduce stigma and discrimination by influencing public perception and policy through two platforms: advocacy and communications.
The project had its beginning in a fund raising event for pediatric AIDS organized by Mrs. Parmeshwar Godrej called ‘A Time for Heroes, India’. The event, held in December ’02 was hugely successful and brought together Indian media, entertainment and business houses which committed to use their combined strength to advocate on issues related to HIV and AIDS.
India, with its population of over one billion people, requires timely and sustained intervention in the area of HIV and AIDS. Heroes AIDS Project aims to harness India’s communication power by converting the passion and ideals of a small but powerful core of concerned individuals into tangible actions by the government and public in India. The Project seeks to advocate with the Indian government to strengthen existing methods of information distribution; and create a range of communication materials to complement advocacy and media initiatives so that the public is connected to important HIV and AIDS related services.
Twenty-eight television PSAs and numerous radio PSAs productions and around 29,000 times their airing across various media networks later, Heroes AIDS Project is the largest non-governmental media campaign garnering nearly fifty-percent of the media exposure on HIV and AIDS in India.
Blood is a life saving fluid. It can be produced only by the human body, making it priceless. It gives the gift of life to many people in critical conditions.
A blood donation camp is organized by Godrej every year on the death anniversaries of its founders Naval Godrej and Burjorji Godrej. Godrejites support this noble cause in big numbers and save precious lives of fellow humans. The number of people donating blood in consecutive years has always shown an encouraging trend.
Leading hospitals, the Red Cross Society and Indian Medical Association extend their help in conducting these camps.