Pg. 15 of Annual Report
The phrase ‘inclusive growth’ can be said to be of recent origin but it reflects what your Company has always believed in and worked towards, that our business must be good for society, improving the quality of life of the people we touch and in the communities where we operate. The business objective is to create value that can be sustained over the long term for the economy and society, using natural resources in a sustainable manner, creating growth opportunities and prosperity. Your Company also endorses the United Nations Global Compact and the Millennium Development Goals to promote prosperity
The ‘Nestlé in the community’ model is simple. As ‘Partners in Growth’ the Company has followed a two-fold approach while creating economic prosperity over the years.
On the one hand, it is creating direct and indirect employment and, through transfer of technology, knowledge, and training programs continuing to empower and enable people in the community to participate in economic prosperity. On the other hand, it is continuously working with them to understand what is needed to improve their quality of life in a sustainable manner. Continuing initiatives include the extensive work with dairy farmers, providing access to clean drinking water and sanitation facilities in village schools, enhancing awareness of scarce resources like water, and empowering village women.
Your Company is continuing to do extensive work at Moga to develop dairy farmers.
Dedicated Nestlé agronomists and veterinarians are providing international knowledge and best practices for dairy farming. This has increased productivity, improved yields of their herd and focused them on the quality of milk. By investing in installation of farm coolers and chillers, your Company has improved the supply chain infrastructure for milk collection. While all this directly benefits close to 100,000 farmers and has been recognised by the State Government, your Company is playing another significant role in the community by helping women play a much more productive role in the villages. This will have a lasting impact on the lives of the village community though the impact will only be realised over a period of time. For the past few years, your Company has been conducting dairy development programs amongst village women to train them in good dairy practices as well as spread awareness about personal health, hygiene, water conservation and economic independence. As of today, nearly 35,000 women and 25,000 men from 700 villages benefit from this initiative.
Access to clean drinking water is necessary to improve quality of life and over the past few years, your Company has been setting up clean drinking water facilities in village schools around its factories. Clean and hygienic drinking water has been found reduce illnesses amongst children and the community is able to better appreciate the
water education that your Company provides to the children. The unique clean drinking water facilities are directly benefiting over 45,000 school children every year, who then become more aware of the role they can play as ambassadors for water conservation.
Nestle in the Community
Nestlé India has always focused on long term, sustainable and profitable growth and helped communities around its factories to improve their quality of life in a similar manner. Nestlé Agricultural Services has used the experience gained by Nestlé across the world to set up a system of direct and efficient contact with the farmers. Company veterinarians and agronomists supervise the milk routes and advise farmers on various issues including proper feed for the herds. Milk storage facilities have been set up close to the farmers. Veterinary services are provided free, and medicines provided at wholesale cost. The company assists farmers in artificial insemination programs for their cattle, provides subsidy and helps them in procuring loans.For more on Nestlé Agricultural Services, click here.
Safe Drinking Water
Water is a scarce resource. In India, availability of clean drinking water is a major concern for many communities. Almost 200 million people do not have access to clean drinking water. Nestlé India is committed to improving the situation and believes that the first step is to create awareness in the communities around its factories. A key focus area of our Corporate initiatives is to help provide Clean Drinking Water and educate children in schools to conserve this scarce resource.
Education and Training
Nestlé supports initiatives to create awareness about the right to education and encourages the communities around its factories to send their children to school. Nestlé India employees have developed a special play 'Let Us Go to School' for this purpose. This has been staged amongst the communities around our factories, and its recordings screened at smaller gatherings along the milk routes.
The Company also recognizes the active role that village women play in adopting good dairying practices in dairy farms and regularly conduct special programs that help them.
Nestlé India supports local schools, helps in the maintenance of public parks and green belts, facilitates blood donation camps and health awareness programs. The key messages of conservation, hygiene, health and wellness are progressively built into the communities where the Company is present. All these initiatives strengthen the bond between Nestlé India and the community.
"Creating Shared Value is a very different approach to corporate social responsibility (CSR), because it is not focused on meeting a set of standard external criteria, or on philanthropy. The idea of winners and losers doesn’t fit this model of CSR." Read more about Nestlé'a approach to corporate social responsibility on nestle.com.
Mark Kramer, Harvard University