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Home  >> CSR 2009 >> CSR details

Also see : Corporate Social Responsibility, Details of CSR of 501-1000 companies - 2008, Karmayog CSR Ratings - 2008, Karmayog CSR Ratings 2007

CSR 2009 Details of Mahindra & Mahindra Ltd., Mumbai, Maharashtra
Mahindra & Mahindra Ltd. - Corporate Social Responsibility Activities are as follows
 Company Profile
 Company's Slogan Overcoming the odds.
 Company's Vision -
 Company's Mission We don't have a group-wide mission statement. Our Core Purpose is what makes all of us want to get up and come to work in the morning.
 Special Notes Part of the Mahindra Group
 Company Type Private Sector
 Industry Sector Automobiles
 Products / Services 1. Tractors
2. 6-seater Motor vehicles (excluding the driver)
3. Other motor vehicles for the transport of persons
 No. of employees 16094
 Other locations of factories / offices The Company‚Äôs manufacturing facilities are located at Kandivali, Nashik, Igatpuri, Nagpur, Zaheerabad, Jaipur, Rudrapur, Haridwar, Pune and Mohali.
 Financial result for time period April 2008 - March 2009
   -Sales Rs. 26920 Crores
   -Profit before tax Rs. 2254 Crores
   -Net profit after tax Rs. 1404 Crores
   -CSR Budget Not Disclosed
 CSR Activities
 Trust / Foundation for CSR Mahindra Foundation and the K. C. Mahindra Education Trust
 CSR Areas 1. Disaster Relief
2. Education
3. Employee Welfare
4. Energy
5. Environment
6. Girl Child
7. Healthcare
8. Physically Challenged
9. Vocational Training
 Three main CSR activities 1. Environment
2. Education
3. Girl Child
 Publish Sustainability Report
 Member of Global Compact Yes
 CSR activities in brief

Pg. 10 of Annual Report


Environmental Initiatives

Air Pollution Management:

With a clear focus on the need for a clean environment, the Company is now in the process of calculating carbon foot print and taking adequate measures to mitigate the causes. The Company has taken steps to reduce green house emissions through workplace air monitoring, effluent treatment, waste monitoring and volatile organic carbon monitoring. All Plants of the Tractor Division have successfully undergone first Sustainability Audit conducted by Ernst & Young. Your Company is constantly imbibing the major environment sensitisation drives amongst its employees through various events and training programs such as celebration of World Environment Day, Energy Conservation Month and increased green zones.


Water and Waste Water Management:

The Company has taken various initiatives to achieve waste reduction and is committed towards resource conservation through various water management methods, recycling and re-use of treated waste water in process, revised water portability monitoring, rainwater harvesting and recharging within plant premises.


Solid Waste Management:

Your Company is committed towards responsible disposal of hazardous and non-hazardous waste. While generation of waste to a great extent has been reduced at source, the same if adaptable is recycled and reused. The Company is aggressively working towards minimising the waste disposal cost and is executing various management programmes at all its locations i.e. vermiculture, bio-gas Plant to convert food waste to manure/cooking gas, etc. The Company also ensures environment friendly disposal of hazardous e-waste.


Greenbelt Development:

Your Company partners with Non-Government organisations and academic institutions at various Plant locations for green belt development and Mahindra Hariyali is one such initiative.


Corporate Social Responsibility

The Indian economy today is undoubtedly feeling the effects of global recessionary trends. The resultant downturn in economic activity is often likely to hit hardest, those people and communities that are already vulnerable. The need of the hour is to therefore continue to give high priority to these disadvantaged communities. Keeping with the

Company’s core value of Good Corporate Citizenship, the Mahindra Group continues to display its social responsibility by directing 1% of its profit after tax (“PAT”) to Corporate Social Responsibility (“CSR”) initiatives which would benefit the socially and economically disadvantaged sections of society. Some of the major initiatives in which the Company has invested in are described below:

Mahindra Pride School:

The Mahindra Pride School at Chinchwad near Pune, provides livelihood and skills training to youth from socially disadvantaged communities (comprising mainly of Scheduled Caste/Scheduled Tribe youth). Since its establishment on 23 rd March, 2007, 1,202 students have been imparted with “employable” skills through a training course of 3 months duration. The School provides training in four faculties i.e. Hospitality Craft, Customer Relationship Management, Hardware and Networking and Call Centre

Training. All students also undergo mandatory courses in English, Life skills and Computer Applications. There has been 100% placement of the students participating in the placement process with starting monthly salaries ranging from Rs.4,500 to Rs.15,000.

The Mahindra Group has also entered into a Memorandum of Understanding with the Government of Rajasthan in April, 2008, to construct the second Mahindra Pride School in Jaipur, Rajasthan. It is now awaiting the handover of 2,500 sq. mtrs. of land offered by the Government of Rajasthan, to proceed with construction of the School building.

Mid Day Meal Kitchen:

Honorable Ex-Chief Minister of Rajasthan Smt. Vasundhara Raje, inaugurated the centralised Mid Day Meal Kitchen set up by the Company on 20 th September, 2008. The Mid Day Meal Kitchen at Govindgarh Block, Jaipur District, Rajasthan, is a result of an unique tripartite agreement between the Company, Government of Rajasthan and Naandi Foundation with the prime objective being “to fight hunger in Schools”. This centralised Mid Day Meal Kitchen ensures that high quality, hygienically prepared Mid Day Meals containing a minimum of 450 calories are served to the children. The Company has spent Rs.1 crore, for setting up of this central kitchen, which today feeds over 25,000 school children from Class 1 to 5, covering 314 schools in two blocks of Chomu and Govindgarh, thereby making schooling and learning a complete experience.

Supporting Nanhi Kali:

Project Nanhi Kali, which supports the education of the disadvantaged girl child, has been the flagship programme of the K. C. Mahindra Education Trust. The Mahindra Group has committed to independently support 6,000 girls in urban, rural and tribal parts of India by providing academic support as well as material support in the form of uniforms, clothes, school bags, shoes, etc. In addition, the Mahindra Group, through K. C. Mahindra Education Trust, has entered into a partnership with the Government of Rajasthan to jointly support the education of 10,000 disadvantaged girls in the tribal area of Udaipur District through Project Nanhi Kali, with the Government of Rajasthan supporting 5,000 Nanhi Kalis and the Company supporting the education of 5,000 girls. In total, the Mahindra Group continues to support the education of 11,000  nderprivileged girls through Project Nanhi Kali. With support from individuals and other corporate donors like the Mahindra Group, Project Nanhi Kali now supports the education of over 49,454 underprivileged girls, in poor urban, rural and tribal communities across 8 States of India.

Gifting Cochlear Implants:

By gifting the power of sound through the donation of Cochlear Implants, the Mahindra Group has changed the life and future of 49 profoundly hearing-impaired, underprivileged children till date. Operations are performed by Dr. Milind Kirtane, India’s leading ENT surgeon. All recipients are selected in consultation with Dr. Kirtane and his team of doctors, audiologists, teachers of the hearing impaired and social counselors. All beneficiaries are hearing impaired children below the age of 5, belonging to the lower socio economic strata of society.

Mahindra All India Talent Scholarships (MAITS):

During the year, 510 students from 11 centres all over India were awarded the MAITS which enabled them to pursue job oriented diplomas at a recognised Government Polytechnic in India. The Scholarship is awarded for a 3 year period. A majority of the scholarship awardees are girls, as the Trust is keen to empower girls through vocational education. Till date, 4,260 students have been awarded the MAITS with majority of them belonging to very poor families where average income of the family ranges from Rs.1,500 to Rs.2,000 per month.

Employee Social Options:

Employee Social Options (“Esops”) is an unique programme at the Mahindra Group where each employee can do social work by volunteering in various CSR initiatives. This year, 10,341 employees volunteered for various social activities in their local communities. Esops was formally launched in 8 new locations of Mahindra Group.

Some of the Notable Esops initiatives this year were:

• The Lifeline Express in Assam: This was jointly sponsored and organised by Automotive Sector and Mahindra & Mahindra Financial Services Limited in Guwahati. The project was held in the remote area of Rangia in Assam and 594 surgeries were performed free of cost (Cleft Lip, Polio, Cataract and Deafness). Esops Volunteers

spent 9,376 man hours in this activity whereas 19,392 man hours were spent by community volunteers –thus making it an ideal public-private partnership initiative.

• Target Surpassed “Mahindra Hariyali”: In October, 2008, the Management’s vision of planting one million trees was surpassed with 12,21,118 trees being planted by enthusiastic employee volunteers and community partners (NGO’s, villagers, local schools, local colleges, etc.). All Sectors of the Mahindra Group and the Mahindra United World College of India participated in the Group’s green endeavour.

• Bihar Flood Relief: The devastating Bihar floods saw immediate help from Esops Volunteers of Mahindra along with local Dealers at Purnea. Immediately after the floods, the Mahindra relief team systematically distributed food, clothes and other crucial items worth Rs.15 lakhs to over 10,000 affected people through 15 relief camps mainly at Purnea, Madhepura and Araria. In the second phase, 10,000 blankets were

distributed in Murliganj and Madhepura. Employees of the entire Mahindra Group gave one day’s salary towards the relief of the Bihar flood victims and this amount was matched by the Mahindra Group.

A complete rehabilitation project worth Rs.3.57 crores is in the pipeline and will begin in the next few months.

Other Esops activities also included initiatives in Education, Health and Environment having long lasting impact. 60 initiatives were conducted in Education (such as distributing educational material, IT/vocational training, infrastructure development) by 745 Esops volunteers impacting 17,656 lives. 94 health initiatives such as medical camps, mobile dispensaries, etc. reached out to over 71,913 people. Over 33 Blood donation Camps were held across various plants and offices of the Mahindra Group. 340 HIV/AIDS awareness campaigns reached out to over 1 lakh people in Nashik.


‘Sustainability’ Initiative

The threats of Global Warming and Climate Change have become the defining issues of our era for all humanity. The scientific facts before us are overwhelming and cannot be ignored. How and what we do to address these threats, directly affects the entire spectrum of our life and only collaborative efforts by Governments, Corporate Bodies and Society will lead to a solution to this draconian challenge before us.

Your Company has always been sensitive to the fact that, since Corporations are vital organs of Society, Corporate interests must serve societal concerns and play an active role in fulfilling its social responsibilities. Hence, in its 60 th year, the Company committed to pledge 1% of its Profit after Tax (PAT) to benefit the socially and economically disadvantaged sections of the Society. The Company now needs to take this responsibility to encompass a wider spectrum, and extend it to the conservation of the

ecological integrity of our planet by way of responsible business practices and greater accountability and transparency.

Hence in October, 2008, the first Mahindra Group ‘Sustainability Report’, was released, setting out its ‘triple bottom line’ performance i.e. performance towards the environmental, societal as well as economic aspects, towards creating sustainable value for all its stakeholders.

This was in accordance with the latest Guidelines of the internationally accepted, Global Reporting Initiative (GRI). This Report was affirmed by Ernst & Young and conforms to the highest level for reporting ‘Sustainability’ performance, which is A+. The report and the performance rating of A+ was checked and confirmed by GRI. (GRI is a Netherland based multi-stakeholder network of thousands of experts worldwide, which has pioneered the development of the world’s most widely used sustainability reporting framework. This reporting framework sets out the principles and indicators that organisations can use to measure and report their economic, environmental and social performance).

In order to generate and enhance awareness about “Sustainability” among Shareholders, the synopsis of the above mentioned Sustainability Report and the reason why there is a need to change the way business was done so far, has been elaborated on Pages 68 and 69 of this Annual Report. The detailed Mahindra Group Sustainability Report is available on the Company’s website This Report is essentially the first step which will take your Company on a ‘Sustainability journey’ and enabling it to make conscious plans, to reduce GHG emissions and waste as well as conserve water, biodiversity and natural resources, as a part of its growth strategy.


 Additional CSR Information -

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 Company Contact Information
 Company Name Mahindra & Mahindra Ltd.
 Registered Address Gateway Building Apollo Bunder
Maharashtra, Mumbai - 400 001
 Phone 022 - 2202 1031
 Fax 022 - 2285 2441
 Email id
 Year of Establishment 1945
 Name of the Chairman / CEO Mr. Keshub Mahindra
 Designation Chairman
 Karmayog CSR 2009 Rating 3 / 5
 Karmayog CSR 2008 Rating 3 / 5
 Karmayog CSR 2007 Rating 3 / 5
 Posted on : 04 Mar, 2010